Let’s start with an important remark – localization doesn’t equal translation. With translation, your goal is to represent the original text as faithfully as possible, with localization – not always. Localization is more like an adaptation. For example, it would be a bold idea to literally translate an in-game Thanksgiving event into Chinese, because it’s an unknown festive day in Asia. Keeping that in mind and knowing the dynamics of the mobile games business, here are 4 common obstacles one may face when working on localizations.      1.TIME So many strings, so little time Keeping a mobile game interesting … Continued

A software developer’s working day usually begins with an activity called the code review – a quick elimination of inconsistencies and mistakes, which helps to find better coding solutions. The code review depicts an important element of a programmers work – programming is not only about writing code; a lot of time is dedicated to analyze problems and come up with efficient solutions.

Stating that work-life balance is important is like proclaiming that penguins can’t fly. And while corporate retreats are a significant factor in keeping a team’s mental hygiene intact, there can be more to it. As studies show, a well-organised company trip can turn out to be a great way to encourage people to work together to achieve a shared goal. And exactly that was the key factor in our company trip this year.

Design is where it all starts. From a spontaneous idea to a solid concept, followed by a first prototype and pre-production tests, a game designer plays a key role in defining the future production process. To maximize the chances of creating a successful game, a designer has to apply two R’s –  reaction and… reason!