Beretta and Ten Square Games (TSG) are set to blur the lines between reality and the virtual world at the European Outdoor Show (EOS) in Verona, Italy, taking place from February 17th to 19th

There are just few days left until the opening of the EOS international fair, the European Outdoor Show, which takes place at the Verona Fiera pavillons from February 17th to 19th. This year, in addition to traditional products, the physical ones that make up the entire offering ecosystem, Beretta hosts something special in its 700-square-meter stand (pavillon 11): a space entirely dedicated to the gaming world thanks to the friends from Hunting Clash, leading mobile hunting game, already downloaded by tens of millions of hunting enthusiasts.

After the launch of the in-game Beretta event last December in Hunting Clash, it’s now time to relaunch this unique partnership between Beretta and Hunting Clash. This time the competition during branded Beretta event will be available to players worldwide over three days of the EOS fair.

For those at the fair, there is the possibility to sign up for the event at the Beretta stand and participate directly in a space entirely dedicated to this event allowing four fair participants to join the game simultaneously. Their hunting performances will be visible to everyone present at the fair on large screens in the Beretta stand. For those who want to enjoy the game on their mobile device, Beretta and TSG will provide QR codes that will make downloading the application immediate. In this way they can download the game even while strolling among the various stands at the EOS. The players will be able to seamlessly integrate an array of Beretta products including replicas even of the most iconic models of hunting firearms but also clothing, accessories and many other items, into their virtual hunting adventures. It will allow them to test the real-world gear used by outdoor enthusiasts and hunters during the in-game events prepared by Hunting Clash team. 

The are many exclusive prizes for the participants of this special Beretta in-game challenge taking place from the 16th of February, 15:00 CET, to the 22nd of February, 15:00 CET: real products redeemable through the estore.beretta.com (beretta.com for the US).

Beretta is investing a lot in the digital field, but also in initiatives that can show the new generations the uniques values inherent in hunting. “I’m thrilled to host this event in collaboration with Hunting Clash: I believe it is a perfect example of synthesis with respect to a specific corporate direction: embracing tradition and innovation. We’re constantly searching for new ways and worlds in which communicate our values both to the millions of loyal costumers worldwide and to new generations so that they can become passionate about the noble art of hunting”, says Carlo Gussalli Beretta, Digital Project Manager of Fabbrica d’Armi Pietro Beretta.

“We at Ten Square Games are thrilled to bring Hunting Clash into the vibrant atmosphere of the EOS. This collaboration proves the possibility to seamlessly merge the excitement of outdoor adventures with the dynamic world of gaming. Our mission has always been to create engaging experiences that resonate with the passions of our players. Joining forces with Beretta enables us to elevate this mission to new heights. Together, we are setting a new standard for how reality and virtuality can complement each other, providing our global community with an unparalleled gaming experience. This collaboration celebrates the spirit of the outdoors and hunting, inviting a new generation to explore the noble tradition of hunting through this innovative challenge.” – comments Andrzej Ilczuk, CEO of Ten Square Games Group.

As we count down to this EOS 2024 edition, we invite enthusiasts and newcomers alike to join us in a celebration of innovation, tradition, and the great outdoors. Beretta and Ten Square Games are proud to pave the way for a future where gaming and real-life outdoor experiences converge. Don’t miss this opportunity to witness the seamless blend of virtual and physical worlds, and to be part of a community that values the thrill of the hunt and the beauty of nature. Visit us at the Beretta stand to experience the fusion of tradition and innovation firsthand, and to embark on a hunting adventure.