Ten Square Games S.A. (TSG), a founding partner of the Make Green Tuesday Moves (MGTM) initiative, continues its commitment to addressing environmental challenges through the power of video games. Since April 2024, Fishing Clash – TSG’s largest and most popular game – has been an active part of the MGTM initiative, inspiring players to take action for the planet. This month, TSG is teaming up with international pop star Joe Jonas to further engage and mobilize its player base to support sustainability initiatives.

Taking our involvement to the next level

Fishing Clash players can continue supporting the MGTM initiative organized by PlanetPlay through special codes available on the PlanetPlay marketplace. These codes, which have been offered by TSG since the launch of the MGTM initiative, allow players to support PlanetPlay’s certified sustainability projects like the Hongera Project, which helps families in Kenya improve their living conditions by manufacturing and distributing clean cookstoves, and the WAI Wanaka water conservation project in New Zealand.

But this time, in addition to the existing codes, TSG is taking its involvement a step further by introducing a new in-game bundle, branded with PlanetPlay, to test this solution in supporting MGTM initiative. The in-game bundle will be available to 50% of players starting from level 5 as part of the event promoted by Joe Jonas.TSG will share revenue from both the codes and the in-game bundle with PlanetPlay to further contribute to important environmental projects supported by PlanetPlay.

A star-powered event

Following the success of the July event featuring Hollywood legend David Hasselhoff, we are excited to have Joe Jonas as MGTM’s “Star of the Month” for October. His influence and dedication to environmental causes will help amplify the message of sustainability and encourage gamers worldwide to make green moves.

Joe Jonas said: “Helping our planet is something I really care about, and the best part is we can all do that while playing games as part of PlanetPlay’s Make Green Tuesday Moves initiative. PlanetPlay makes sustainability fun and rewarding, so what are you waiting for? Let’s make a difference together.”

Get Involved Today!

As TSG we encourage all players to continue to play the games they love to contribute to amazing sustainability causes. We hope that MGTM initiative will inspire, educate, and mobilise players to support  Planet Earth and its rich diversity of life. We are thrilled that by joining MGTM, Joe Jonas is sharing our strong belief that games can be a powerful force for good. By joining forces, we can use the power of play to create a more sustainable future for our planet. We are proud that Fishing Clash and TSG are among games that collectively have over 36 million daily players¹, have been played over 4 billion times², and have an estimated 400m monthly active users.

For more information about PlanetPlay and Make Green Tuesday Moves, click here.

For a full list of MGTM games & partners click here.

¹ Business of Apps – https://www.businessofapps.com/data/subway-surfers-statistics/ 

² PocketGamer.biz – https://www.pocketgamer.biz/news/81112/subway-surfers-hits-4bn-downloads/

About PlanetPlay

PlanetPlay is a not-for-profit platform that empowers gamers worldwide to contribute to environmental action through in-game purchases and gameplay with our affiliated game studios. Alongside the pioneering eco-conscious games marketplace, it is also a movement designed to inspire, educate, and mobilise players to support our planet and its rich diversity of life. We are dedicated to unlocking the potential of green initiatives powered by gamers. With its vast reach and influence, the gaming industry has immense potential to drive positive environmental impacts. In our first year, we have driven over $2.2 million in funding for environmental and nature projects. By partnering with forward-thinking game studios, PlanetPlay is on the front line of the fight against the environmental crisis and continuously developing and launching new initiatives to make a significant impact. For more information, visit www.planetplay.com

About Ten Square Games S.A.

Ten Square Games is a leading developer of free-to-play mobile games with a focus on hobby and passion genres, including fishing, hunting, and aviation. The company’s portfolio includes popular titles such as Fishing Clash, Hunting Clash, and Wings of Heroes. Founded in 2011, Ten Square Games is headquartered in Wrocław, Poland, and has been listed on the Warsaw Stock Exchange since 2018.