Following the successful kickoff of this year’s partnership with Major League Fishing (MLF), Ten Square Games is expanding its presence in the U.S. fishing community through immersive in-game activations tied to major real-world MLF competitions. The latest initiative brings the MLF Bass Pro Tour B&W Trailer Hitches Heavy Hitters presented by Bass Pro Shops all-star event to the mobile world, continuing a partnership that connects professional anglers with millions of Fishing Clash players around the globe.

Strategic cooperation targeting the U.S. market

This partnership reflects Ten Square Games’ broader strategy to strengthen its position in the United States – currently the company’s largest market by revenue. With all MLF competitions taking place in iconic American waters and fishing being a cherished pastime across generations, this cooperation creates a natural connection between the virtual and real-world experiences that resonate with Fishing Clash’s audience.

– Continuing our collaboration with Major League Fishing allows us to expand our presence in the U.S. and engage directly with a community that perfectly matches the spirit of Fishing Clash, – said Andrzej Ilczuk, CEO of Ten Square Games.– These joint activations bring together fans of competitive sport and casual outdoor recreation, and we’re proud to be building a bridge between real-world tournaments and immersive mobile experiences.

Heavy Hitters – Smith Mountain Lake goes virtual (May 15 – 23)

The second in-game activation under this year’s partnership will run in parallel with the real-life life MLF B&W Trailer Hitches Heavy Hitters all-star event, taking place May 17 – 22, at Smith Mountain Lake in Franklin County, Virginia, where 30 anglers will compete for a $100,000 top prize over four rounds.

In Fishing Clash, players will take part in a week-long in-game event beginning May 15 at 12:00 PM UTC, set at a fishery that MLF frequently visits – Toledo Bend Reservoir. Participants who complete event challenges will earn the third ticket required to qualify for the Grand Finale in August, with guaranteed in-game rewards including pearls and vanity items. Players can also climb the leaderboards for a chance to earn extra prizes.

Special Heavy Hitters features include inter alia exclusive MLF challenges with unique bass species and upgradable lures and vanity items such as MLF-themed card backgrounds, avatars, and profile frames.

REDCREST 2025 – setting the tone for the season

The collaboration launched with the MLF’s REDCREST 2025 circuit, held in real life between April 3 – 6 at Lake Guntersville, Alabama, and mirrored in Fishing Clash through a dedicated in-game event from March 31 to April 7. It marked the first 2025 qualifier in Fishing Clash’s tournament series, awarding players their first ticket toward the Grand Finale. The in-game event recreated the spirit of REDCREST with a fully overhauled Lake Guntersville fishery, MLF branded offers, and leaderboard competitions, drawing strong participation and engagement from the global Fishing Clash community.

Expanding the partnership beyond the screen

Ten Square Games is the official title sponsor of the prestigious Angler of the Year (AOY) awards across MLF’s top circuits, including the Bass Pro Tour, Tackle Warehouse Invitationals, Toyota Series Presented by Phoenix Boats, and Phoenix Bass Fishing League Presented by T-H Marine. The partnership between Ten Square Games and Major League Fishing began in 2023 and has grown steadily ever since, reinforcing the company’s presence in the professional angling community.

This year, the collaboration introduces a completely new element – real-world rewards for in – game achievements. The Top 5 players in the Grand Finale will be awarded exclusive MLF – branded prize packs, allowing them to proudly identify as part of the MLF player community. These premium packs include Autographed MLF Angler Jerseys, Bubba Sculpin Fishing Knives, a selection of high – quality fishing gear (weights, hooks, lures, poppers), and various MLF – branded merchandise.

By introducing these valuable physical rewards, Ten Square Games and MLF are further strengthening the connection between virtual and real-life anglers, offering players a unique way to celebrate their success and passion for the sport – on-screen and on the water.

About Ten Square Games

The Ten Square Games Group is one of the largest Polish producers of mobile games in the free-to-play model and the leader in the outdoor hobbies mobile-game segment (fishing and hunting). Its team consists of over 300 people working in studios in Wrocław and Warsaw. Ten Square Games S.A. has acquired the Rortos studio in Verona, as well as a minority stake in the Krakow Gamesture studio. The Group’s portfolio includes, among others: Fishing Clash, one of the world’s most popular 3D fishing simulators, Hunting Clash, a realistic hunting simulator, as well as Real Flight Simulator, one of the most recognizable flight simulators, and the dynamically growing game Wings of Heroes.

About Major League Fishing

Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery Channel, Outdoor Channel, CBS Sports Network, World Fishing Network and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.