UA in the Age of AI.

30 Mar 23
1 minute

Serhii Hrytsiuk started off his video game industry career as a Frontend Developer, but eventually, he transitioned to User Acquisition. 

A few weeks ago, he sat down with Manu Somonte, to tell him all about his role, how he sees User Acquisition now and in the future.

  • How did Serhii go from Frontend Developer to a UA expert?
  • What are the key challenges for user acquisition in 2023?
  • How can you use AI to boost creativity and lower acquisition costs?
  • How to work with the new privacy policies?
  • What does the future look like for user acquisition?

These are only a few of the questions answered in the episode. If you want to find out more, check out our latest episode of Be A-Head of the Game below!

see also .

02 Feb 23

A Whole New World: Ten Square Games Relocation Stories

Anyone who has ever moved countries, be it for a job, for school, or for…

read more
29 Apr 22

The proper mix of creativity with analytics – mobile games marketing

What led Selina Springvloet-Dubbeld, TSG’s Head of Growth, to the gaming industry? She claims that…

read more
17 Aug 20

How to destroy a game designer’s dreams and make it out alive: a guide for developers

A game designer and a programmer have a totally different approach to their work. While…

read more
28 Apr 16

Let’s Hunt is coming to mobile devices

We’re delighted to announce that Let’s Hunt is coming to mobile devices - our hit…

read more