News.

2023

UA in the Age of AI.

30 Mar 23
1 minute

Serhii Hrytsiuk started off his video game industry career as a Frontend Developer, but eventually, he transitioned to User Acquisition. 

A few weeks ago, he sat down with Manu Somonte, to tell him all about his role, how he sees User Acquisition now and in the future.

  • How did Serhii go from Frontend Developer to a UA expert?
  • What are the key challenges for user acquisition in 2023?
  • How can you use AI to boost creativity and lower acquisition costs?
  • How to work with the new privacy policies?
  • What does the future look like for user acquisition?

These are only a few of the questions answered in the episode. If you want to find out more, check out our latest episode of Be A-Head of the Game below!

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