News.

2022

The proper mix of creativity with analytics – mobile games marketing.

29 Apr 22
1 minute

What led Selina Springvloet-Dubbeld, TSG’s Head of Growth, to the gaming industry? She claims that it was a pure chance. Selina switched from banking to gaming, and she has stayed in the industry for almost 9 years. In our opinion, this is not a coincidence 😉

With previous experience in Gameloft and Wargaming, Selina is definitely the person you would ask how much has video game marketing changed in the last few years?

In the latest episode of Be A-Head of the Game series, we asked her about that but also about the differences between traditional, digital, and game marketing, about the latest trends and challenges in the industry and its future. 

If you want to know the proper proportion between metrics and creativity to lead a successful game marketing campaign or what it takes to work in games advertising, watch the interview below.

You can also listen to the podcast version of the show below:

Selina Springvloet Dubbeld, TSG’s Head of Growth is an experienced gaming marketer with 8+ years of experience, having led the UA efforts of companies such as Gameloft and Wargaming before becoming the Head of Growth at Ten Square Games.

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