Serhii Hrytsiuk started off his video game industry career as a Frontend Developer, but eventually, he transitioned to User Acquisition. 

A few weeks ago, he sat down with Manu Somonte, to tell him all about his role, how he sees User Acquisition now and in the future.

• How did Serhii go from Frontend Developer to a UA expert?
• What are the key challenges for user acquisition in 2023?
• How can you use AI to boost creativity and lower acquisition costs?
• How to work with the new privacy policies?
• What does the future look like for user acquisition?

These are only a few of the questions answered in the episode. If you want to find out more, check out our latest episode of Be A-Head of the Game below!