Currently, the company’s strategic priority is growth of its key titles and product diversification. In order to achieve it, work on several new games is being carried out. Apart from own production, the company is also active on the merger and acquisition market, looking for attractive entities with which it could jointly achieve synergy effects.
Our products are aimed at a multi-year lifecycle. They receive development support throughout the period – new features, content, live ops. New users are acquired through the so-called Smart Growing – a strategy based on allocating marketing budgets on the basis of in-depth analysis using predictive models, in order to maximize the return on marketing expenditures.