On November 9, 2026, Ten Square Games begins the soft launch of Fishing Trip. The new free-to-play mobile game invites players to discover beautiful fishing destinations, enjoy the thrill of each catch and restore boats that open the way to new waters. Complementing Fishing Clash with a casual experience centred on relaxation and personal progression. Fishing Trip also introduces a new monetization model, in which rewarded advertising is expected to play a greater role than in the Group’s other games, contributing significantly to revenue alongside in-app purchases.

Different sides of fishing in TSG’s portfolio 

Fishing has shaped Ten Square Games’ portfolio for years, from Let’s Fish to Fishing Clash. With Fishing Trip becoming its third live title in the category, the company is building on that experience to strengthen its position, serve different player preferences and reach additional audiences.

Fishing Clash captures the competitive side of fishing: pursuing the biggest catch, taking on other players and climbing the rankings. Fishing Trip explores its more relaxed side, rewarding players for catching more fish, restoring boats and discovering new waters at their own pace. The two games are designed to complement each other, giving TSG an opportunity to attract players seeking casual progression while continuing to serve those who enjoy the competition of Fishing Clash.

“- Fishing Trip brings together two priorities in our growth strategy. We are using our experience in fishing games to reach new audiences and strengthen our position in the segment. At the same time, we want the game to become the starting point for our second product line. First, however, we need to validate its potential through player behaviour and soft launch data. These insights will show us which solutions are worth developing further and reusing in future titles, including games with different themes. We want the experience gained from one product to help us develop future games faster and improve their chances of success,” said Andrzej Ilczuk, CEO of Ten Square Games.

Catch more fish, discover new waters

Fishing Trip enters soft launch with ten fisheries. From tropical waters to rivers and lakes, each destination offers a new setting to explore and a different boat to restore.

Designed to be played with one hand, Fishing Trip makes it easy to cast a line whenever there is time for a short break. Accessible gameplay, beautiful surroundings and the pleasure of discovering what takes the bait bring players into a simple cycle: catch fish, earn coins and use those earnings to upgrade a boat before progressing to the next fishery.

Each fishing attempt uses energy, which replenishes over time. Progression rewards, events, optional rewarded ads and purchases provide additional energy to extend a session.

Bringing a boat back to life

At each fishery, players unlock a restoration project in the Boatyard. Coins earned on the water fund upgrades that gradually bring the vessel back to life, connecting each catch to a longer-term goal.

Projects range from a sport fishing tower boat in the Florida Keys to a tournament-style bass boat at Guntersville Lake and a traditional sailing and fishing vessel in the Caribbean. Each completed section brings rewards and visible progress, with another restored boat and a new destination to work towards.

Recurring, time-limited fishing events add fresh objectives to the journey. Players progress through milestones to earn additional rewards, giving them more reasons to cast another line and return to the water.

“- We want Fishing Trip to capture the feeling of heading out onto beautiful waters, casting a line and seeing what the day brings. It is about fishing at your own pace. You can enjoy the next catch, make progress on your boat and discover somewhere new. We have kept that fishing fantasy at the heart of the game, from the locations to the restoration projects. Each session offers the simple pleasure of fishing and the satisfaction of building towards something that stays with you,” said Tom Westall, Product Owner of Fishing Trip and Fishing Clash.

A hybrid monetization model with a significant role for advertising

Fishing Trip is designed to give players a way to support their progress through rewarded video ads, whether or not they make in-app purchases. While advertising already features in other games across the Group’s portfolio, it is expected to play a greater role in Fishing Trip’s monetization, contributing significantly to revenue alongside in app purchases.

Rewarded ads are integrated into the fishing loop: players can choose to watch an advertisement in exchange for additional energy to continue fishing. In-app purchases complement this model, offering energy and resources with an emphasis on smaller transactions that support continued play.

Engagement and retention are central to this approach. New destinations, boat restoration projects and recurring events encourage regular play, supporting monetization through both advertising and purchases. During soft launch, the team will evaluate player behaviour and performance to refine the balance between these revenue sources.

Building the game and scaling investment step by step

The soft launch will allow the team to evaluate technical stability, engagement, retention and monetization across five markets. These findings will guide product improvements and gradual preparations for wider availability.

“- A greater role for advertising in monetization opens new growth opportunities for Ten Square Games. It also requires us to build new expertise in user acquisition. We need time to gather data on user acquisition performance under this monetization model, understand player value over time and adapt our marketing strategy to this revenue mix. That is why, compared with Trophy Hunter and Medal Hunter, we plan to scale Fishing Trip more cautiously and gradually. We will increase investment as we strengthen the product and validate its economics. For the same reason, we are not planning a large marketing campaign at global launch,” said Andrzej Ilczuk, CEO of Ten Square Games S.A.

Development will continue alongside the rollout, with player behaviour and feedback helping the team prioritize new content and features. The focus will be on strengthening engagement and retention as the fishing experience expands.

Fishing Trip is now available in soft launch on Android via Google Play in Mexico, the Philippines, Brazil, Poland and Australia, with an iOS release coming soon. 

About Ten Square Games

Ten Square Games is a mobile game developer and publisher based in Poland and listed on the Warsaw Stock Exchange. The company specializes in free-to-play mobile games. The Group’s portfolio includes titles such as Let’s Fish, Fishing Clash, Hunting Clash, Trophy Hunter, Medal Hunter and Wings of Heroes. The Group also includes Rortos, its Italian studio based in Verona, which develops Real Flight Simulator and Real Combat Simulator. Ten Square Games develops and operates games for players around the world, combining live operations, data-driven product development and expertise in mobile entertainment.