market
enviroment.

MOBILE GAME MARKET

The global gaming market remains one of the largest and fastest-growing segments of the digital entertainment industry. According to the latest forecast by Newzoo, its value reached approximately USD 197 billion in 2025, representing a 7.5% year-on-year increase.
This growth reflects a revision of earlier estimates and results from stronger-than-expected performance in the PC and mobile gaming segments.

The mobile gaming segment remains the largest part of the global gaming market. In 2025, it generated approximately
USD 108 billion in revenues, representing 7.7% year-on-year growth. This accounted for roughly 55% of the total
global gaming market. By comparison, the console segment accounted for approximately 23% of the market, reaching
USD 45 billion in value (+4.2% y/y), while PC games generated around USD 43 billion in revenues, representing 10.4%
year-on-year growth and a 22% market share.

For the second consecutive year, growth in the mobile gaming segment indicates a gradual stabilization of the market
following the period of demand normalization after the COVID-19 pandemic. The expected compound annual growth
rate (CAGR) for the mobile gaming market in the period 2025–2028 is estimated at approximately 4.5%, compared
with a projected CAGR of 4.9% for the overall gaming market.

At the same time, according to data presented in the Newzoo report, trends observed in 2025 indicate a shift in the
nature of market growth. Growth is increasingly driven not by the rapid expansion of the player base but by deeper
engagement of users with games and ecosystems they already know and value. Long-term player engagement, the
strength of established brands, the ability to generate sustainable monetization over time, and effective lifecycle
management of game titles are becoming the key drivers of growth, rather than solely the number of new game
launches.